Bourbon Rich Uji Matcha Brownie The moment you touch your tongue, you will be transported to the world of matcha fields.
Bourbon Rich Uji Matcha Brownie The moment you touch your tongue, you will be transported to the world of matcha fields.
Introduction
This article reviews Bourbon Rich Uji Matcha Brownie and explains its flavor, texture, ingredients, and allergen information based on the product sold in Japan.
If you have ever thought, “Store-bought matcha sweets are usually just sweet and not that deep,” this bar has a good chance of changing that impression.
Bourbon’s Rich Uji Matcha Brownie is a single wrapped bar built around a very clear idea: make matcha the main event, not just a background flavor. Bourbon’s official product page describes it as a brownie with an elegant and rich Uji matcha aroma and umami, baked with chocolate chunks and finished with a half coating of chocolate. The same official page also clearly notes that the product contains alcohol.
The product line itself has been around for a few years. Trade coverage shows “Rich Uji Matcha Brownie” was already being sold nationwide in February 2021, while another trade report shows a product under the name “Rich <Uji Matcha> Brownie” was launched again on April 1, 2025 as part of the Rich Brownie series. That means this is not a one-off experiment, but a flavor concept Bourbon has returned to repeatedly.
So this time, I want to look closely at what makes this bar feel more serious than a lot of ordinary matcha snacks.
Packaging
The first thing that stands out is the deep green wrapper.
It is the kind of green that immediately says matcha before you even read the text. The gold band and the darker green lettering help give the package a neat and slightly premium feeling without becoming flashy. It feels simple, but not plain.
The product photo on the wrapper is also doing useful work. It shows the brownie itself along with visible chocolate chunks, which tells you right away that this is not meant to be only a soft green cake bar. It is presenting itself as something richer and more layered than that.
The name Rich Uji Matcha Brownie is also very direct. There is no strange gimmick in the wording. It simply tells you what it is, and that straightforwardness actually makes it feel more confident.
The product is sold as one individually wrapped bar, which makes it easy to carry and easy to keep for a small reward break later in the day. Trade coverage for the 2025 release also lists the package as 1 piece.
Appearance
Once the wrapper is opened, the first thing that appears is the aroma.
That is the first moment where I thought, yes, this is real matcha.
It is not just sweet. It has a greener, more plant-like smell to it, something slightly wild and grounded. Because there is also a chocolate note mixed in, the aroma feels fuller and more inviting. It is the kind of smell that makes the brain quietly say, “Eat this now.”
Visually, the brownie has a calm, matte olive-green tone. The surface shows a slight baked finish, and it has the kind of honest baked-snack appearance that does not need decoration to look good. It has a simple charm to it.
What really stands out is the bottom half.
This product uses a half-coated structure, and that lower chocolate-coated section immediately gives it a more luxurious look. Bourbon’s own product description explicitly highlights a brownie base with chocolate chunks and a chocolate half coating, which matches that visual impression very well.
The green of the brownie itself is also nicely judged. It is not too pale, and it is not an unnatural bright green either. It looks like a color that is actually trying to reflect matcha, not just imitate it.
[Cross-section image]
When cut open, the inside shows a dense brownie texture rather than something airy or cake-like. That matters, because this is supposed to be a rich bar, and the structure visually supports that promise.
Taste & Texture
Now to the important part.
The moment it enters the mouth, the first thing I feel is something very simple:
This is unmistakably matcha.
That may sound too direct, but it is honestly the clearest and most accurate first impression. The matcha flavor does not hide behind sweetness. It spreads with a green, deep, slightly bitter character that feels much closer to actual tea than to a sweet “matcha-flavored” candy.
The brownie itself is moist and soft, but it does not crumble apart too easily. One reason for that is the chocolate coating on the bottom, which gives the bar a firmer base and helps it hold together when eaten by hand. That structural detail makes it feel more carefully designed than a simple soft snack bar.
Then comes the part where the brownie and the chocolate meet.
This is where the product really becomes itself.
The matcha brownie and the chocolate do not fight for attention. Neither side tries to overpower the other. Instead, the balance works in a way that makes each side more convincing. The chocolate is not excessively sweet, and when it melts together with the bitterness of the matcha, the whole bite starts to feel surprisingly close to a proper dessert rather than a cheap convenience snack.
Bourbon’s official wording says the product is made to let you enjoy the aroma and flavor of fragrant Uji matcha, and that really does feel like the center of the design.
There is also one ingredient detail that I think is important.
If you check the ingredient list, you will notice alcohol is included, and Bourbon itself warns on the official page that the product uses alcohol. My understanding is that this is not there to make the brownie taste like alcohol. It is there as an aroma-supporting technique. Because alcohol is volatile, it can help carry and lift aromatic compounds, making flavors like matcha and chocolate spread more effectively. That is a method used not only in sweets, but widely in cooking as well. Bourbon confirms the presence of alcohol; the explanation about volatility here is my own interpretation of why it works so well in a product like this.
And honestly, it would explain a lot.
Because the aroma is one of the strongest pleasures of this brownie.
There is also a very enjoyable temperature difference depending on how you eat it. At room temperature, the coating is softer and the whole bar feels rounder and more blended. If chilled, the chocolate becomes firmer and the mouthfeel turns denser, which creates a more concentrated dessert-like experience.
The way I most like to enjoy it
This is the pairing I personally want to recommend.
Take a cute plate you like, a small fork, and a cup of hot café latte. It does not need to be an expensive café latte. A cheap one is completely fine.
The important thing is the mood.
Do not chill the brownie. Cut it in half, place it on the plate, and keep the chocolate coating soft at room temperature. Then eat it slowly with the small fork while drinking the latte.
For me, that is one of the nicest ways to enjoy it.
The Rich Brownie series works well as a snack bar, of course, but it is also the kind of product that fits especially well when you want a small reset during work or study.
Quick Review
Product Information
Nutrition Facts
Nutrition Facts (per 1 bar, 44g)
Calories: 213 kcal
Protein: 3.1 g
Fat: 13.3 g
Carbohydrate: 20.5 g
Sugars: 19.8 g
Dietary Fiber: 0.7 g
Salt Equivalent: 0.1 g
Ingredients
Ingredients (Summary from Package)
Liquid whole egg, sugar, wheat flour, margarine, vegetable oils and fats, cocoa butter, whole milk powder, shortening, matcha, sweetened condensed milk, lactose, alcohol, dextrin, salt, sorbitol, emulsifier (soy-derived), flavoring, coloring (gardenia), antioxidant (vitamin E)
Allergens
Milk
Egg
Wheat
Soy
Product Classification
Manufacturer: Bourbon Co., Ltd.
Product Name: Rich Uji Matcha Brownie
Net Weight: 1 bar (44g)
Storage Instructions
Store below 28°C away from direct sunlight.
Purchase Location
At the time of posting this article, it is being sold at mass merchandisers, convenience stores, and retail stores nationwide, but since it is a limited time item, it may be sold out at some stores.
Final Thoughts
If I had to describe Rich Uji Matcha Brownie in one line, I would call it this:
A finish that feels like something only Bourbon could pull off.
That is not just empty praise. The double-matcha structure, the way the brownie base carries the flavor, the role of the half coating, and the overall balance with chocolate all feel carefully judged. Bourbon’s official description emphasizes the elegant aroma and umami of Uji matcha together with chocolate chunks and half coating, and after eating it, that description feels fair.
I would especially recommend it to people who like a more authentic matcha bitterness, people who want sweets that are not too sweet, people who enjoy building a small luxurious moment for themselves, and people who want to feel that little shock of, “Wait, store-bought snacks can go this far?”
If you see it in a convenience store or drugstore, it is absolutely worth picking up once.
There is a very good chance you will end up thinking, I’m glad I bought this one.
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