Thick Chocolate Strawberry Sandwich Review – Japanese Snack by Meiji
Introduction
This article reviews Thick Chocolate Strawberry Sandwich by Meiji, focusing on its flavor, texture, ingredients, and allergen information.
The moment you see this package in a store, the intense strawberry presence immediately stimulates your desire to buy it.
Packaging
The entire package strongly emphasizes strawberry.
In Japan, it is labeled as Koi Chocolate Ichigo Choco Sand, but in the English version, it is introduced as Thick Chocolate Strawberry Sandwich, so I will use that name here.
When I first saw this bright red package with large strawberry visuals, the impact was strong enough to make me look twice.
Looking closely at the package, one statement immediately stands out:
“70% strawberry fruit used in the chocolate (raw equivalent)”
Below that, it explains that real strawberries are used as ingredients, and 25% of the entire product (raw equivalent) consists of strawberry fruit.
This may sound a bit complicated, but it clearly shows that the chocolate itself contains a very high percentage of strawberry, while the total product including the biscuit reaches 25%.
This kind of transparent explanation creates a strong sense of trust in Meiji’s chocolate products.
Inside the Package
When opening the box, you can see three small inner packs.
Each pack contains two pieces of the sandwich.
Since the box itself is relatively large, this individual packaging is convenient, especially for carrying just one pack.
On the inside of the lid, there are additional phrases such as:
- “Dense and rich, 70% strawberry fruit used (raw equivalent)”
- “Made with plenty of strawberry fruit, creating a rich aroma, sandwiched tightly between cocoa biscuits”
These messages build anticipation right before opening the inner pack, making you want to eat it even more.
Appearance
When I finally opened the inner pack and smelled it, the reaction was immediate:
“Yes, strawberry. Sweet aroma. This must be delicious.”
The aroma is strong and pleasant, gently filling the nose.
There is also a subtle cocoa biscuit scent mixed in, creating a rich and hard-to-describe fragrance.
It is worth taking a moment to enjoy the aroma before eating.
As mentioned in the matcha version, this product is designed to be eaten after following the instructions on the box:
Taste & Texture
Before eating, I broke one piece to check the inside.
The strawberry chocolate is packed tightly, showing impressive density and thickness.
When I took the first bite, it fully met my high expectations.
From the crunchy biscuit texture, a natural strawberry flavor emerges—not artificial, but genuinely rich and enjoyable.
The more you chew, the stronger the strawberry presence becomes.
In the end, it disappears smoothly along with the biscuit, without sticking to the teeth.
It feels almost like experiencing a strawberry illusion in your mouth.
Even one piece provides a satisfying experience, and with five more remaining, it feels generous.
However, since each piece is quite substantial, carrying just one small pack makes perfect sense.
It could also be shared with a friend, one piece each.
Quick Review
Product Information
Nutrition Facts
Nutritional values per pack (32 g):
Energy: 168 kcal
Protein: 1.9 g
Fat: 8.8 g
Carbohydrates: 20.3 g
Salt Equivalent: 0.12 g
Ingredients(Summary from Package)
Wheat flour (manufactured in Japan)
Sugar
Shortening
Vegetable oils and fats
Whole milk powder
Cocoa butter
Strawberry powder
Cocoa powder
Apple powder
Salt
Additives
Leavening agent
Emulsifier
Flavoring
Acidulant
Safflower color
Antioxidant (rosemary extract)
(Contains: wheat, milk, soy, apple)
Allergens
Wheat
Milk
Soy
Apple
Product Classification
Name: Semi-chocolate confectionery
Net weight: 6 pieces (2 pieces × 3 packs)
Storage Instructions
Store in a cool place below 28°C.
After opening, consume as soon as possible.
Purchase Location
Retail stores nationwide, including mass retailers and convenience stores.
Notes
This product will harden when chilled.
Please let it sit for 30–40 minutes at 23–25°C before eating.
Chocolate that has melted due to high temperatures may turn white when it solidifies again.
The flavor may be affected, but it is safe to consume.
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If you find these explanations helpful and would like to support the blog,
you can use Buy Me a Coffee. Your support helps me continue buying snacks
and posting new reviews regularly.
Product Information
Nutrition Facts
Nutritional values per pack (32 g):
Energy: 168 kcal
Protein: 1.9 g
Fat: 8.8 g
Carbohydrates: 20.3 g
Salt Equivalent: 0.12 g
Ingredients(Summary from Package)
Wheat flour (manufactured in Japan)
Sugar
Shortening
Vegetable oils and fats
Whole milk powder
Cocoa butter
Strawberry powder
Cocoa powder
Apple powder
Salt
Additives
Leavening agent
Emulsifier
Flavoring
Acidulant
Safflower color
Antioxidant (rosemary extract)
(Contains: wheat, milk, soy, apple)
Allergens
Wheat
Milk
Soy
Apple
Product Classification
Name: Semi-chocolate confectionery
Net weight: 6 pieces (2 pieces × 3 packs)
Storage Instructions
Store in a cool place below 28°C.
After opening, consume as soon as possible.
Purchase Location
Retail stores nationwide, including mass retailers and convenience stores.
Notes
This product will harden when chilled.
Please let it sit for 30–40 minutes at 23–25°C before eating.
Chocolate that has melted due to high temperatures may turn white when it solidifies again.
The flavor may be affected, but it is safe to consume.
If you find these explanations helpful and would like to support the blog, you can use Buy Me a Coffee. Your support helps me continue buying snacks and posting new reviews regularly.
