The Ultimate Contrast Between Bold Thickness and a Delicate, Melt-In-Your-Mouth Crunch
Introduction
This article reviews Ultra Potato Super Consomme and explains its flavor, texture, ingredients, and allergen information based on the product sold in Japan.
Daikōnō Ultra Potato Super Consomme. The name alone is already intense, but once you actually see the package, the product’s seriousness comes through even more clearly. Honestly, the moment I saw this package design, buying it was basically inevitable. That golden bag, those huge high-impact letters, the whole thing visually shouting “Go on, eat this!” at me. At that point, how are you not going to buy it? Snacks that start with that much momentum are always hard to ignore.
This time, I am reviewing Ultra Potato Super Consomme from Kameda Seika, with no sugarcoating. And the first thing I want to make clear is that this is not a potato chip. It is a rice snack. That point matters. Kameda is already widely known as a company with real strength in rice crackers and rice-based snacks, but this one has enough visual force and enough attitude that you cannot completely rule out the possibility that it is trying to invade potato chip territory by sheer quality. The look and the name both have that kind of impact.
With potato chips, the classic crisp texture comes from slicing potatoes thin and frying them. Make them thicker, and yes, you get more substance, but it can also start feeling like something is off. In recent years, improvements in potato slicing and in processed chip-making techniques, where potato paste is mixed with wheat flour or other ingredients, have made it possible to increase thickness in all kinds of structural ways. But some of those products lose the purity of potato itself, or end up covering over the natural potato flavor. Whether this rice snack deserves to be compared to potato chips at all is something you cannot know until you actually eat it. Still, if it is finished well enough to satisfy serious potato chip fans, then it could absolutely throw a small stone into that world. That is the kind of expectation this bag creates, and it makes me want to face it properly.
Packaging
The package is strong. Really strong. The golden bag and those large, heavy-impact characters give it the kind of shelf presence that would pull in your eyes immediately. It has no intention of behaving quietly, and that is part of why it works. It is flashy, but not in a meaningless way. It makes sure the important ideas, thick, intense, consomme, all hit you at first glance. That part is clever.
And honestly, a design like this naturally raises your expectations. It already looks like it is going to have real body, and like the flavor is going to come in hard too. Even at the package stage, it suggests not just a light snack, but a substantial piece with real satisfaction. That kind of appeal is very simple in the best way. It does not need much explanation. It just makes you think, I want to know what this is like. That is a real strength.
Once I poured it out, what appeared was not exactly a potato chip, but some other kind of thick, broad chip-like snack. The consomme aroma is actually pretty good, but I do not really get that fragrant fried-potato smell you expect from potato chips. Still, there is absolutely no doubt that it gives off a delicious smell with enough consomme power to make up for that. By this point, the direction is already very clear. It is not trying to recreate potato chips exactly. It feels more like it is putting the presence of consomme at the front and building a different kind of appeal around that.
The thickness is visually striking too, and each piece has real presence. The moment you take it out of the bag, you can tell, this is not the usual chip. That immediate clarity is part of the fun. Even before eating, it signals that this is a snack you cannot measure only by the usual potato-chip standards.
Taste & Texture
My first real impression after tasting it was this: light. It looks like it should be substantial and heavy in the mouth, but when you actually eat it, it has a very light bite and an easy, airy finish.
The package says Ultra Potato, but comparing it directly with potato chips turns out to be a little misleading. What is interesting here is that Kameda’s skill with rice snacks creates a texture that potato chips cannot really give you, light, but still crisp in its own very specific way, while the potato flavor and atmosphere sort of ride along on top of that. That combination is where it gets interesting.
The way the rice flour element and the potato are brought together into one finished snack makes it feel like a genuinely original product. It is not just pretending to be something else. It becomes its own thing, and I can easily imagine there being repeat buyers who think, yes, this is exactly what I want to eat again.
And I think that is the most interesting thing about this snack. From the thick look, you expect something heavier, something with a much more forceful bite, but in reality it is remarkably light. And the nice part is that the lightness does not go in a weak direction. It becomes part of the snack’s real appeal because it translates into easy eatability. It is thick, but it still goes in with a nice crisp rhythm. That contrast is very good.
So in the end, this feels less like a substitute for potato chips and more like a separate genre of snack that uses rice-snack technology to bring in potato flavor and atmosphere in a very smart way. If you approach it as a potato-chip extension, it surprises you. If you approach it as a rice snack, its level of completion becomes much easier to appreciate. That double identity is what makes it memorable.
The consomme, saltiness, and umami all support the sense of eating satisfaction, and the volume of each thick piece makes it genuinely fun to eat. You do get a potato aftertaste too, but because it is so different from standard potato chips, some people may still feel a slight disconnect.
That said, it is still clearly tasty. The real thing is that if you go into it expecting potato chips, this snack’s texture is actually too light for that comparison. But that is also what makes it surprising, because it is extremely easy to eat. Even with the thickness, it does not feel oily in that heavy stomach-filling way, and the portion size feels just right.
That balance of light but still satisfying is one of its best qualities. Each piece is thick enough that visually it feels substantial, but the actual bite is so light and smooth that your hand moves naturally toward the next one. Because the consomme, salt, and umami build a proper flavor foundation, the light texture turns into easy repeatability rather than a lack of satisfaction.
And it is nice that a potato aftertaste really does remain. It is not identical to a potato chip at all, but the description that the potato flavor kind of rides along on the snack actually feels accurate. The presence is there. So what you get is both the freshness of a rice snack doing something unusual and the approachability of a potato-style savory snack. That combination is genuinely interesting, and it feels very much like a Kameda-style kind of idea.
Quick Review
Since the base is rice crackers, it feels a little too light compared to potato chips.
Product Information
Nutrition Facts
(Per 1 bag / 41g)
Energy: 219 kcal
Protein: 2.8 g
Fat: 12.3 g
Carbohydrates: 24.2 g
Salt Equivalent: 0.86 g
Approximate energy per piece: 22 kcal
Ingredients
Non-glutinous rice (produced in the United States), vegetable oils, dried potato, consomme-flavored seasoning (sugar, glucose, meat extract seasoning, onion powder, hydrolyzed protein, powdered soy sauce, spices, and others), salt, sugar, mirepoix powder, yeast extract powder, ume vinegar powder / seasoning (amino acids, etc.), flavoring, emulsifier, acidulant, colorings (caramel, paprika pigment), processed starch, sweetener (sucralose), spice extract
Dietary Info (Reference only)
Gelatin: Not listed
Emulsifier: Listed; origin not specified
Alcohol/Liquor: Not listed
Lard: Not listed
Shortening: Not listed
Other fats used: Vegetable oils
Allergens
Wheat, Milk, Sesame, Soy, Chicken, Pork
Manufactured in a facility that also produces products containing: Shrimp, Egg, Peanuts
Product Classification
Manufacturer: Kameda Seika Co., Ltd.
Product Name: 41g Ultra Potato Super Consomme
Net Weight: 41g
Storage Instructions
Avoid direct sunlight and high temperature or humidity.
Purchase Location
Mass retailers, convenience stores, and retail stores throughout Japan
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