INTRODUCTION
Near the end of spring, I suddenly made eye contact with something on a convenience store shelf: a box in a deep, elegant green. It was Ezaki Glico’s Bitte Matcha Chocolat.
The word “Bitte” means “please” in German. True to its name, it feels like a box quietly inviting you to pause for a moment, as if someone were saying, “Go on, take a little break.”
But do you know what Bitte actually is?
It is Glico’s premium chocolate biscuit series, created around the concept of a sweet that pairs well with coffee. Its biggest feature is the three-layer structure: a crisp biscuit, a cream filling, and a rich chocolate coating that wraps the whole thing. The moment you take a bite and the outer chocolate, inner cream, and biscuit texture come together in the mouth—that feeling is what makes it so irresistible. It is easy to buy at convenience stores and supermarkets, yet it still gives a proper sense of reward, and I think that balance is one of the reasons it remains so popular across generations. Glico’s official product page for Bitte Matcha Chocolat describes it as a rich, crisp sweet with matcha cream sandwiched between crisp matcha biscuits and wrapped in rich milk chocolate.
Among the Bitte lineup, the flavor that receives especially strong love from matcha fans is this Matcha Chocolat version. It combines matcha biscuit and matcha cream made with Uji matcha from Tsujiri Ippon-ten and wraps them in mellow milk chocolate, creating one piece where Japanese and Western sweet-making meet beautifully. Glico’s official page explicitly states that it uses Tsujiri Ippon-ten Uji matcha.
When it comes to matcha sweets, Tsujiri is one of those names you simply need to know.
And when you think of serious matcha sweets, you think of Tsujiri.
That is basic knowledge for matcha freaks.
Another charm of the Bitte series is that different flavors appear with the seasons. Winter-only flavors, spring matcha, and other seasonal varieties make each release feel like a temporary encounter. That is part of the fun too: if you see it, you want to grab it while you can.
And now it is April.
This Bitte Matcha Chocolat is treated as a seasonal item that appears through the colder season into spring, and the current product cycle traces back to a February 3, 2026 release in trade distribution data. So what is on shelves now may very well be the final stock of this season.
If you have been curious about it, now is the time to check.
Packaging
The moment I pick up the box, the first thing that catches my eye is the calm design built around a deep matcha green.
It quietly brings in Japanese elements while still delivering a premium chocolate feeling, and that combination slowly builds expectation: this looks like one of the good ones.
When I open the box, there are six individually wrapped biscuits inside. Glico’s official product page and retailer listings confirm the 6-piece format. Individual wrapping is one of those quietly helpful things that makes a big difference. It lets you enjoy them little by little, and it also makes the box easy to use as a small gift for work or school. The official overview also highlights the six individually wrapped pieces as part of the product’s practicality.
By the way, the storage instruction is to keep it in a cool place below 28°C. The chocolate coating melts very easily, so this is definitely the kind of snack you want to handle with some care in warmer weather. Your package info aligns with the official product data.
The moment I tear open one wrapper, a soft matcha aroma touches my nose.
Behind that green, fresh matcha scent is a faint layer of sweet, rich chocolate, and it creates the exact kind of moment where I think, “Yes, this is definitely going to be delicious.” I have not even put it in my mouth yet, and I already feel happy.
[Photo of the individual wrapper here]
Taste & Texture
The first thing I notice when I hold one is the smooth feel of the chocolate coating on my fingertips.
And here is one point worth noting: this chocolate coating melts very easily. If you hold it for too long, it starts softening right away. The trick is to move it into your mouth quickly. In warm weather or in a heated room, speed really matters here.
But once it goes into the mouth, that same easy melting turns into a complete advantage.
The moment I bite down, the first thing I hear is Bitte’s signature sharp, crisp snap. That crispness is one of the defining pleasures of the series, and once you know it, it is hard to forget. Almost immediately after that, the outer milk chocolate begins to melt, and it starts wrapping itself around the biscuit and the matcha cream inside.
This structure is genuinely well designed.
The experience of the biscuit, matcha cream, and milk chocolate melting into one in the mouth is almost moving in its own small way. The melted chocolate gently softens the dryness that biscuits can sometimes have, so the mouthfeel stays smooth all the way through. This is one of those clever design choices you only fully understand after actually eating it.
And at the center of the flavor is Tsujiri Ippon-ten’s Uji matcha.
It gives the satisfaction of eating a true matcha sweet, while also delivering that deeper pleasure of tasting something close to real matcha itself—the layered bitterness, the quiet sweetness, the green depth. When the grassy matcha biscuit, the smooth bittersweet matcha cream, and the sweet mellow milk chocolate come together, I honestly found myself thinking, this is the golden ratio.
The pairing with coffee is, of course, excellent. The slight bitterness of black coffee makes the sweetness of the milk chocolate stand out even more, while also making the matcha feel deeper and clearer. Since Bitte was developed as a sweet that goes well with coffee, this pairing feels completely natural. Glico’s official product concept explicitly ties the Bitte series to relaxed moments and harmonious flavor in each bite.
And it goes without saying that it also works beautifully with green tea or black tea. It fits perfectly into a tea time that leans a little more toward the Japanese side of the mood.
Dietary Info
One important point is that the ingredient list includes powdered alcohol. The alcohol content is listed as less than 0.1%, so it is a very small amount, but it is still worth checking if you are giving it to children.
As for the emulsifier, the package does not specify the exact origin, but it does clearly state that the product contains soy.
